True 2 U Beauty is the passion project of CEO, Sharifa Constantine. Sharifa created True 2U Beauty as an avid lover of all things beauty. Each product is made with love,care and makes the very art of self care, a luxuious experience. True2Ubeauty is not only a cosmetics and skincare brand but a wellness brand. True2Ubeauty promotes emotional wellness, self care and aligning inner beauty w/ outer beauty. All products are handmade and cruelty free. My products contain simple & natural ingredients.